The modern world continues to progress at a pace parallel to technological developments. This change has accelerated especially in the last 20 years. In the past, it took 75 years for the phone, invented by Alexander Graham Bell, to reach 50 million users, while it took only 3.5 years for Facebook to reach the same number of users. In 2021, it may only take 30 days for a game or app to reach 50 million users. Today’s technology is making what was impossible in the past possible today.
This change takes place in all areas of life, sometimes by being noticed and sometimes unnoticed. It is a fact that daily habits, hobbies, work processes, and much more have undergone great changes compared to 10 years ago. Another observed fact is that people and businesses that try to stand up against this change in the process of change are now lagging. This observation clearly shows us the place and importance of innovation in our lives.
As we said at the beginning of our article; Technology advances as time goes on. Thus, we face the reality of “change”. Instead of standing against this change, both in our personal lives and in our business lives, we should make the right analyzes and bring them into our lives to the extent necessary.
In addition, businesses have to keep up with this change. Today, the most important factor in the growth of a business is undoubtedly the customer satisfaction it creates. We have witnessed many times that businesses that satisfy their users with the products and services they provide create great brand loyalty and grow over time. Therefore, companies should follow the change closely by adopting the innovation culture and quickly evaluate the opportunities. It is an inevitable fact that businesses that do not adopt innovation experience decreases in customer satisfaction and fall behind in competition with their competitors.
A correct innovation culture will only achieve its purpose if it is realized as a whole. Thus, companies that want to create a culture of innovation should include all their employees and all business processes in this process. It is an inevitable fact that there will be problems in the innovation processes where all company elements are not involved and that this process will fail. Therefore, first of all, it should be ensured that the company management adopts the innovation, and then the company employees adopt the innovation. Then, ideas should be put forward and opportunities should be determined on every subject related to the company from A to Z.
Vision and communication are the basis of innovation. Company employees are the people who will best see the opportunities in business processes or existing markets. At this very point, the concepts of “Intrapreneurship / Innovation” come up. So, what is “Intrapreneurship and In-House Innovation”?
In-house innovation & Intrapreneurship is the adaptation of businesses to the rapid change with the innovation culture they have created within the company. In the innovation culture, everyone in the company becomes a part of the innovation processes. Suggestions from company employees about potential opportunities in business processes and the market the company management is aimed to make the best use of these opportunities by doing the necessary studies.
One of the most important points for the successful implementation of in-house innovation is to keep the motivation of the employee high. If intrapreneurship is given to company employees as a task, it is not welcomed by the employees, and innovative ideas do not come out of this environment. Therefore, company management can create a “win & win” process by rewarding good suggestions from company employees. Thus, the process becomes more efficient with the motivation of the employees, and in-house innovation succeeds.
Innovation with the Power of Suggestion
Every business starts with an idea. But to be successful, a single idea is not enough, there must be a constant series of good ideas. So how do you get good ideas to come up? Companies that aim for success and understand that this success will be achieved through innovation create an environment that will enable the formation of innovative ideas. Thus, all company employees support this innovation process with their ideas.
With the loss of function of “suggestion & complaint boxes” with digitalization, “digital suggestion systems” gained great importance. Digital suggestion systems act as a bridge between management and employees in companies that adopt a culture of innovation, ensuring that all suggestion processes are carried out easily and quickly. Digital suggestion systems are also known as “Corporate Suggestion System”, “Employee Suggestion System” and “Individual Suggestion System”.
You can use our corporate Suggestion System solution developed with artificial intelligence and machine learning for free now!
Jr. Digital Marketing Specialist