What is Action Management?

Competition in the business world is increasing day by day and businesses are looking for ways to cope with it. In such a business world, is your business growing and controlling your business operations becoming increasingly difficult? Do not worry. There is a way to keep your business operations and processes under control and manage them correctly: Action Management. Action Management refers to the process of managing a plan for businesses to achieve their business goals. In this article, we will discuss what action management is, why it is important and how to apply it.

Definition of Action Management?

Action management is a methodology that makes it easier to manage operational actions to enable businesses to perform better and achieve business goals. It consists of steps such as determining goals, creating plans, allocating resources, appointing responsible people and coordinating processes. It provides systematic management of the process of executing a plan. In this way, businesses have the opportunity to take effective action and increase their performance.

What are the Basic Steps of Action Management?

Action management consists of 4 basic steps that will enable businesses to achieve their goals. These steps work in concert with each other to ensure that actions are planned, executed and evaluated.

  • Goal Setting

The first step in action management is to set clear and measurable goals. Goals serve as a compass that directs the actions of the business. Therefore, it should be created in accordance with the vision, mission and strategic objectives of the business.

  • Planning

The second step is to plan to implement the right actions. Plans aim to use the company’s resources in the best and most efficient way. When developing a plan, teams should consider factors such as timing of actions, assignment of responsibilities, and allocation of resources.

  • Establishing Coordination and Communication

In the action management process, coordination and communication between departments and employees in the business are of great importance. Harmony between actions is one of the factors affecting efficiency and results. Therefore, effective communication channels should be established between different units of the business and actions should be constantly monitored.

  • Monitoring and Evaluation

The last step is to monitor and evaluate the actions. It aims to measure how close the business is to its goals, the effectiveness and performance of actions. Evaluation results provide important data to develop and improve actions.

What are the Benefits of Action Management?

  • In action management, a plan is created by evaluating existing processes and this plan is implemented. Thus, it enables businesses to identify and resolve performance deficiencies.
  • It supports achieving goals easily by helping to effectively plan and implement the steps determined to eliminate inefficiencies.
  • During the action management process, defining responsibilities, creating a timeline, determining steps and monitoring progress ensures that the project is managed systematically and effectively.
  • When actions are planned and followed, employees can work more efficiently and use their time efficiently. Thus, business processes are accelerated and efficiency increases.

Action Management Software

Action Management Software is a digital platform that aims to make business processes more effective by facilitating the action creation, authorization and tracking processes of businesses.


  • The action management solution is designed as a user-friendly platform. Teams can easily access the platform via web and mobile applications.
  • Employees can create actions and assign responsibilities within minutes via the platform. They can also follow the progress of the process.
  • Employees can provide more detailed information by adding visuals and documents for actions.
  • There are report and statistics screens within the system. It becomes possible to consciously manage and intervene in the process that flows through these screens.

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