Today, the development and progress of technology show its effects in many areas. All sectors, from industry to health, continue to change and develop themselves day by day by keeping up with technology. All these developments have evolved with the technology of the age we live in and have created the phenomenon of digitalization. Along with our digitalized lives, various businesses have started to be involved in the digital transformation process to improve their current situation and renew themselves. Thus, businesses have also developed their products and services within the scope of digital transformation and tried to adapt to digital transformation. What is Digital Transformation? The word “digital” is synonymous with the rate of change occurring in today’s world with the rapid adoption of technology. In this context, “transformation” is the process of building new methods instead of the traditional methods of an organization. The digital transformation process is defined as the process of integrating the developing technology and digitalization into the business life of a business. digital transformation; It is used to improve processes and productivity, deliver better customer and employee experiences, manage business risk, and control costs. For a correct digital transformation, businesses need to have certain strategies and processes. These strategies and processes contribute to the digitalization of businesses and ensure that technology is easily integrated into business life. Thus, manual and inefficient processes are replaced by speed and convenience. Advantages of Digital Transformation Digital transformation creates a regular system by optimizing the data collected by customers most accurately. This system ensures that the process is used most efficiently. Digital transformation covers every unit and area of a business. It brings together the acquired knowledge and resources, making extensive use of data and improving the experiences gained. One of the most fundamental points of digital transformation is the strategy and processes determined by the business. Identifying strategies that meet the needs and expectations of the customer always takes the company one step further. As the data stored with Digital Transformation will provide a more personalized and more useful experience, it contributes to the growth of the business. Customer experience is where every company competes. Customers prefer businesses where they can get low cost and high efficiency. For this reason, a business that wants its business experience to grow should also keep customer satisfaction high. Digital transformation also means digitalization for a company. This transformation, which integrates technology into business life, creates a digital culture for employees and companies. Thus, while encouraging the technology that is developing and digitalizing day by day, it also increases the skills and digital cultures of the employees. As it was said at the beginning, digital transformation maximizes efficiency and increases profitability considerably. As it was said at the beginning, digital transformation maximizes efficiency and increases profitability considerably. Businesses using digital transformation are one step ahead of their competitors in terms of performance and profitability and double their earnings. Businesses and companies that use the right strategies and processes increase their productivity while increasing their performance. By integrating the right data and information, digital transformation eases the workload of team members and increases their productivity. Thus, digital transformation is a very critical phenomenon for the growth of a business. In short, digital transformation in businesses is a necessary tool for an organization to grow and keep up with the developing and digitalizing technology of our age. Digital transformation brings a new breath to business life by redefining the way companies work. Example of Digital Transformation in Companies: Suggestion System Digital transformation in businesses prevents time loss by ensuring that existing manual processes are completed quickly and practically. While digital transformation improves the current situation in businesses, it also covers yesterday, today, and tomorrow. The evolution of the wish/complaint box used by companies in the past into a “Suggestion System” with digital technology is an example of digital transformation in businesses. Suggestion systems improve the current situation of companies. In addition, certain people evaluate the ideas of the employees and ensure that the ideas and opinions that are in line with the mission and vision of the company are put into practice. This system is also called “Employee Suggestion System”, “Individual Suggestion System” or “Corporate Suggestion System”. With the Suggestion System, employees are motivated by their managers in expressing their ideas, and the owners of the ideas that are implemented are rewarded. Thus, as the performance of the employee’s increases, productivity in the workplace also increases, and in-house innovation is ensured. Therefore, suggestion systems are a very useful system in today’s digital technology and provide various advantages for businesses. The Wish/Complaint Box is also an old-fashioned suggestion system. Companies used to put up a box where customers and employees could send their advice and complaints to better themselves. Authorized persons used to examine the ideas collected in this box and take the necessary steps for the accepted proposals. Thus, the business would ensure employee and customer satisfaction by taking the necessary actions according to the expectations of customers and employees. So, the transition from the wish box to the suggestion system is a very accurate example of digital transformation in businesses. You can contact us to get information about our corporate suggestion system solution developed with artificial intelligence and machine learning technologies.
